Coastal tourism Seaside resorts
Industrialization Victorian era
Railway expansion Package holidays
Sun, sea and sand Government policies

 

Coastal towns or cities that are known for their attractions such as beaches, boardwalks, amusement parks, and entertainment venues. The type of tourism that takes place in the coastal areas and includes activities such as recreational swimming, sailing, fishing, and more.
The period of Queen Victoria's reign in Great Britain from 1837 to 1901, characterized by great advances in industry, technology, and infrastructure. The process of transforming an economy to rely more on industry and manufacturing rather than agriculture.
A pre-arranged holiday that includes travel, accommodation, and other amenities for a fixed price. The increase in the railway networks throughout the UK during the 19th century that made transportation more accessible and affordable, thus leading to an increase in tourism.
Rules and regulations implemented by the government that have an impact on the tourism industry, such as taxes, subsidies, and travel restrictions. A popular slogan used to describe the main attractions of coastal tourism destinations.

 

Environmental concerns Coastal regeneration
Digital revolution Staycation
Beach Coastline
Boardwalk Water sports

 

The process of revitalizing coastal areas that have experienced economic decline or neglect, often through the development of new tourism infrastructure and attractions. Issues related to the preservation and protection of natural environments and wildlife that may affect coastal tourism, such as pollution, erosion, and climate change.
A type of holiday where people stay in their own country instead of traveling abroad. The transformation of the global economy and society brought about by the widespread use of digital technologies such as the internet, social media, and mobile devices.
Where the land meets the sea. A landform along the coast of an ocean, sea, lake, or river composed of loose particles such as sand, gravel, or shell fragments.
Sports or activities that take place in or on the water, such as swimming, surfing, waterskiing, and windsurfing. A wooden walkway or sidewalk, often along a beach, used as a promenade or for recreational purposes.

 

Fishing Sunbathing
Scuba diving Boating
Seaside resorts Surfing
Cliff diving Marine life

 

The activity of sitting or lying in the sun, usually on a beach or by a swimming pool, to tan or relax. The activity of catching fish, either for food or as a sport.
The activity of traveling in a boat, either for pleasure or as a sport or hobby. A form of diving that uses a scuba set to breathe underwater and allows divers to explore the underwater world.
The activity of riding a surfboard on the crest of a wave, usually in the ocean. Towns or cities that are developed and marketed specifically as tourist destinations for their beaches and coastal attractions.
All living organisms that inhabit the ocean or other bodies of saltwater. The activity of jumping off a cliff into water, usually from a considerable height, as a form of recreation or competition.

 

Coastal tourism Economic impact
Social impact Maximize benefits
Minimize negative impacts Infrastructure
Sustainable tourism practices Environmental impact

 

The effect of coastal tourism on the UK's economy, including the generation of revenue and employment opportunities. Tourism that occurs in coastal areas.
Strategies to increase the positive impacts of coastal tourism on the UK, such as promoting sustainable tourism practices and investing in infrastructure. The effect of coastal tourism on the communities and people living in coastal areas, including changes to local culture and lifestyle.
The physical and organizational structures and facilities needed to support coastal tourism, such as transportation, accommodations, and attractions. Strategies to reduce the negative impacts of coastal tourism on the UK, such as implementing regulations and policies to manage overcrowding and pollution.
The effect of coastal tourism on the natural environment, including habitat destruction, pollution, and the consumption of resources. Tourism practices that minimize negative impacts on the environment and contribute to the long-term well-being of local communities.

 

Community Cultural heritage
Tourism revenue Employment opportunities
Tourist Attraction Techniques Coastal Destinations
Marketing Promotion

 

The traditional beliefs, customs, and practices of coastal communities that are passed down from generation to generation. The social grouping of people living in coastal areas and their shared sense of identity, history, and values.
The job opportunities created by the coastal tourism industry, including positions in accommodations, food and beverage, transportation, and attractions. The amount of money generated by coastal tourism activities, including spending on transportation, accommodations, and local products and services.
Places situated on or near the coast that are popular with tourists. Ways of making a destination more attractive and appealing to tourists.
Activities designed to increase awareness and interest in a product or service, such as a tourist destination. The process of promoting and selling products or services, including tourist destinations.

 

Tourists Attractions
Destination Target audience
Brand Digital marketing
Content marketing Strategy

 

Features or activities that make a destination appealing to tourists, such as beaches, historical sites, or amusement parks. People who travel to visit places for leisure or business purposes.
The specific group of people that a marketing campaign is designed to appeal to, such as families or adventure seekers. A place that people travel to for leisure or business purposes, such as a coastal location.
Promoting a destination or product through online channels, such as social media or search engines. A unique identity or image that a destination or product portrays to consumers.
A plan or approach to achieving a specific goal, such as promoting a tourist destination. Creating informative or entertaining content to attract and engage potential customers or visitors.

 

Marketing Campaign Coastal Tourism Destination
Marketing Mix Target Market
Marketing Objectives SWOT Analysis
Competitive Advantage Unique Selling Proposition

 

A location that offers tourism activities, attractions, and amenities that are based on the proximity to and beauty of the ocean. A coordinated series of promotional activities that are designed to achieve specific goals related to marketing a product or service.
A specific group of people that a company aims to sell its products or services to. A set of controllable marketing tools - product, price, place, and promotion - that a firm uses to create the desired response from its target market.
A strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. Specific, measurable, time-bound targets that a company sets for its marketing activities.
A factor that differentiates a product or service from its competitors, and makes it more appealing to its target market. An advantage that a company has over its competitors, allowing it to generate more sales or profit.

 

Brand Promotional Mix
Call to Action Conversion
Social media Tourism industry
Coastal tourism Promotion

 

A combination of advertising, sales promotion, personal selling, public relations, and direct marketing used to communicate with and persuade customers. A name, term, design, symbol, or other feature that identifies a company's products or services, and differentiates them from those of its competitors.
The process of turning a prospect into a customer, by persuading them to buy a product or service. A marketing term used to describe the part of a message that encourages or instructs the audience to take a particular action.
An economic sector that includes all activities related to the provision of goods and services to travelers. Internet-based platforms that allow users to create, share and exchange information, ideas, and opinions through virtual communities and networks.
The process of increasing the visibility and desirability of a product or service with the aim of generating sales or bookings. A type of tourism that takes place in coastal areas, including beach resorts, coastal towns, and leisure activities such as surfing, sunbathing, and swimming.

 

Marketing Online reputation
Influencer marketing Content marketing
User-generated content Engagement
Analytics Social media monitoring

 

The perception and opinion that people have about an individual or organization based on information available on the internet. The process of promoting and selling products or services, which includes market research, advertising, and public relations.
A marketing approach that involves creating and sharing relevant, valuable, and consistent content with the aim of attracting and retaining a clearly defined audience. A marketing strategy that involves collaborating with individuals who have a significant online following, with the aim of promoting a product or service.
The level of interaction that users have with a brand or content on social media platforms, which includes likes, comments, and shares. Content that is created by individuals, such as photos, videos, and reviews, and shared online.
The process of tracking and analyzing online conversations related to a brand or topic, in order to measure the effectiveness of social media campaigns and reputation management. The measurement, analysis and reporting of data related to social media metrics and performance, with the aim of improving marketing and business strategies.

 

Sustainable tourism Carbon footprint
Coastal erosion Biodiversity
Waste management Marine pollution
Ecotourism Sustainable development

 

The amount of carbon dioxide and other greenhouse gases emitted by an activity or product, expressed as the equivalent amount of carbon dioxide. Tourism that takes into account the needs of the environment, society, and economy in order to provide long-term benefits for all stakeholders.
The variety of living organisms in a particular ecosystem or habitat, including plants, animals, and microorganisms. The process by which land is worn away by the action of water and wind along the coastline, often exacerbated by human activity.
The release of harmful substances, such as chemicals and plastics, into the oceans and other bodies of water, often originating from human activities on land. The practice of collecting, treating, and disposing of waste materials in a way that minimizes their impact on the environment and human health.
Meeting the needs of the present without compromising the ability of future generations to meet their own needs, through a balanced approach that considers environmental, social, and economic factors. Tourism that involves visiting natural areas in a way that minimizes the negative impact on the environment, supports conservation efforts, and benefits local communities.

 

Habitat destruction Noise pollution
Environmental impact assessment Sustainable fishing
Sustainable tourism Environmental impact
Social impact Economic impact

 

Excessive and unwanted noise that disrupts the natural soundscape and can have negative impacts on wildlife and human health. The process of degrading or destroying the natural environment in which a particular species or community of organisms lives, often as a result of human activity such as deforestation or land conversion.
The practice of catching fish in a way that maintains healthy fish populations, supports ecosystem resilience, and minimizes the negative impact on other species. The process of evaluating the potential impacts of a proposed development or activity on the environment, including social, economic, and cultural factors.
The effect that tourism activities have on the natural resources and ecosystems of a destination. Tourism that takes into account the impact it has on the environment, society and economy, and aims to maintain or improve the quality of life of local communities.
The effect that tourism activities have on the local economy, including the generation of income, employment opportunities and investment. The effect that tourism activities have on the cultural and social fabric of a destination, including its residents and their way of life.

 

Sustainable practices Carbon footprint
Community-based tourism Ecotourism
Green tourism Cultural tourism
Wildlife tourism Responsible travel

 

The amount of greenhouse gases produced by a person, organization, or product, usually expressed in terms of carbon dioxide equivalent. Tourism activities and initiatives that aim to minimize negative impacts on the environment, society and economy, while maximizing positive impacts.
Tourism that involves visiting natural areas with the aim of conserving the environment and improving the well-being of local communities. A type of tourism that involves the local community in the planning, management and delivery of tourism activities and benefits.
Tourism that involves visiting cultural and historical sites, museums and monuments, and participating in cultural events and activities. Tourism that promotes environmentally-friendly practices, including the use of renewable energy, recycling, and eco-friendly transport.
Travel that takes into account the impact it has on the environment, society and economy, and aims to minimize negative impacts and maximize positive impacts. Tourism that involves observing and interacting with animals in their natural habitat, with the aim of conserving wildlife and supporting local communities.

 

Negative Impact Environment
Sustainability Carbon Footprint
Ecotourism Biodiversity
Waste Reduction Energy Efficiency

 

The natural world around us and all living organisms, including land, water, air, and ecosystems. The harmful effects that tourism can have on the environment.
The amount of greenhouse gas emissions produced by travel and tourism activities, such as air or vehicle transportation. The ability to maintain or preserve something for future generations, without depleting resources or causing harm.
The variety of life in a particular habitat or ecosystem, which includes different species, genes, and ecosystems. Responsible travel to natural areas that conserves the environment and improves the well-being of local people.
The use of technology and practices that help reduce energy consumption, while maintaining quality of service or product. The process of reducing the amount of waste generated by tourism activities, by using recycling and other methods to decrease landfill waste.

 

Water Conservation Local Sourcing
Community Involvement Regulation
Customer Service Tourism Businesses
Success Importance

 

The practice of purchasing goods and services locally, to support the local economy and reduce carbon emissions associated with transportation. The practice of using water resources in a sustainable manner, by reducing waste and promoting conservation measures.
The imposition of rules and standards to govern tourism activities, to ensure they are conducted in a responsible and sustainable manner. The engagement of local communities in tourism planning and decision-making, to ensure their needs and concerns are addressed.
Enterprises that cater to tourists, such as hotels, restaurants, and travel agencies. The support and assistance provided by a business to its customers before, during, and after a purchase.
The degree to which something is significant or valuable. The achievement of goals and the attainment of favorable outcomes.

 

Concept Identification
Improvement Feedback
Training Communication
Empathy Satisfaction

 

The recognition or detection of something as being important or relevant. An abstract or general idea that represents something.
The information or advice provided by customers about their experience with a business. The process of making something better or more efficient.
The exchange of information and ideas between individuals or groups. The process of teaching employees the skills and knowledge needed to perform their job effectively.
The degree to which a customer's expectations have been met or exceeded. The ability to understand and share the feelings of others.

 

Coastal tourism Hospitality businesses
Unique challenges Opportunities
Strategies Erosion
Seasonal fluctuations Water-based activities

 

Businesses that provide accommodation, food, and drink services to travelers. The type of tourism that takes place in coastal areas, including beach resorts and coastal towns.
Advantages that businesses can take advantage of to succeed in the coastal tourism industry, such as proximity to water-based activities and beach access. Challenges that are specific to the coastal tourism industry, such as weather-related issues, seasonal fluctuations, and erosion.
The gradual wearing away of coastlines due to natural forces, such as waves and wind, and human activities, such as development and pollution. Tactics that businesses can use to overcome challenges and capitalize on opportunities, such as diversifying their products and services and adjusting their marketing strategies.
Activities that take place in or on the water, such as swimming, surfing, and boating, that are a draw for tourists to coastal areas. Changes in tourism demand that occur throughout the year, such as high season (summer) and low season (winter).

 

Beach access Marketing strategies
Diversifying Proximity
Effective Customer Service Strategies Coastal Tourism Businesses
Customize Guest

 

Plans put in place by businesses to promote their products and services to potential customers. The ability to easily get to and enjoy the beach, a key attraction for many coastal tourists.
The closeness of a business to key tourist attractions, such as the beach, that can be a competitive advantage. Expanding the range of products or services offered by a business to attract a wider customer base.
Businesses that are located on or near the coast, and which provide goods and services to tourists. The action plan designed to meet and exceed customer expectations in a manner that positively impacts the business's goals.
A person who is staying at a hotel or other accommodation. To tailor a product or service to meet the specific needs of a customer or market.

 

Visitor Challenges
Methods Provide
Excellent Customer Service Impact
Bottom Line Unique

 

Problems or obstacles that must be overcome in order to achieve a goal. A person who visits a place for pleasure or interest.
To give someone something they need or want. The ways in which a task or process is accomplished.
The effect that something has on something else. The provision of prompt service, personalized attention, and quality care to customers.
The characteristics that set something apart from everything else. The final figure representing a company’s net earnings or losses after all expenses and taxes have been paid.