Heritage tourism Cultural tourism
Tourism industry Local communities
Economic benefits Sociocultural benefits
Natural heritage Cultural heritage

 

Tourism that involves experiencing the customs, traditions, and way of life of a particular culture. Tourism that involves visiting historic or heritage sites to learn about and appreciate the culture and history of a place.
The people who live in a particular area and are affected by tourism in that area. The sector of the economy that provides goods and services to facilitate travel and tourism.
The intangible benefits of heritage and cultural tourism, such as a sense of pride in local culture and tradition, improved cultural understanding, and the preservation of cultural heritage. The financial gains that result from heritage and cultural tourism, such as increased revenue from ticket sales, hotels, and restaurants.
A type of heritage tourism that involves visiting cultural sites, such as museums, art galleries, and historical buildings, to learn about and appreciate the culture and history of a place. A type of heritage tourism that involves visiting natural wonders, such as parks, forests, and geological features, to appreciate their beauty and significance.

 

Built heritage Intangible heritage
Authenticity Sustainability
Heritage Site Tourist Attraction
Types of Heritage Sites Types of Tourist Attractions

 

The non-tangible cultural expressions, traditions, and practices that are inherited from previous generations, such as music, cuisine, language, and rituals. A type of heritage tourism that involves visiting historic buildings, such as castles, palaces, and churches, to learn about their architecture, history, and cultural significance.
The capacity of tourism to meet the needs of the present without compromising the ability of future generations to meet their own needs, by minimizing negative social, economic, and environmental impacts and maximizing positive ones. The degree to which a tourism experience reflects the true culture, history, and way of life of a particular place and its people.
A place or event that is popular with tourists and attracts a significant amount of visitors. A location or object that has been passed down from previous generations or periods and is considered to have cultural or historical significance.
Tourist attractions can include natural landmarks, theme parks, museums, historic sites, and more. Heritage sites can include archaeological sites, historical architecture, monuments, cultural landscapes, and more.

 

Cultural Significance Historical Significance
Tourism Impact Site Preservation
Visitor Management Sustainable Tourism
Interpretation Authenticity

 

The importance of a heritage site to the history of a particular region or the world as a whole. The importance of a heritage site to the culture, traditions, and history of a particular group of people.
Efforts to protect and maintain heritage sites for future generations, which can involve physical conservation, education, and other strategies. The effect that tourism has on heritage sites, which can range from positive (boosting the local economy) to negative (damage to the site or disruption of local culture).
Tourism that is designed to minimize negative impacts on the environment, local culture, and heritage sites, and maximize positive ones for the long-term. Strategies and policies designed to regulate the number and behavior of tourists at heritage sites, in order to minimize negative impacts and maximize positive ones.
The degree to which a heritage site, its artifacts, and its stories are original and true to their historical and cultural roots. The communication of information and stories to visitors at heritage sites, through exhibits, signage, audio guides, and more.

 

Stakeholders Heritage tourism
Cultural tourism Importance
Identification Evaluation
Analysis Engagement

 

Tourism that emphasizes the cultural, historic and natural aspects of a destination. Individuals, groups or organizations that have an interest or concern in the success of heritage and cultural tourism.
The significance or value of stakeholders in the success of heritage and cultural tourism. Tourism that focuses on the cultural aspects of a destination, including its art, history, traditions, customs and lifestyle of the people.
The assessment of the role and influence of stakeholders in heritage and cultural tourism. The process of recognizing and determining the various stakeholders involved in heritage and cultural tourism.
The act of involving and collaborating with stakeholders in the planning, development and management of heritage and cultural tourism. The examination of the impact and effects of stakeholders on heritage and cultural tourism.

 

Strategies Collaboration
Participation Sustainability
Heritage site Significance
Threats Preservation

 

The process of working together with stakeholders in heritage and cultural tourism to achieve common goals. The plans and actions designed to effectively engage stakeholders in heritage and cultural tourism.
The ability to maintain and preserve the cultural and natural resources and assets of heritage and cultural tourism for present and future generations. The involvement and contribution of stakeholders in the decision-making and implementation process of heritage and cultural tourism.
The importance or meaning of a heritage site to the people, culture, or history of a particular place. A location, building, or object that holds cultural significance and is considered to have historical or aesthetic value.
The act of protecting and conserving heritage sites to ensure their cultural, historical, and aesthetic value is maintained for future generations. Factors or forces that can cause harm or damage to heritage sites, such as natural disasters, pollution, tourism, or neglect.

 

Conservation Restoration
Sustainability Community involvement
Tourism Education
Technology Government policies

 

The process of repairing or rebuilding a heritage site to restore it to its original condition or appearance. The management and maintenance of heritage sites to prevent or slow down their natural deterioration and decay.
The engagement and participation of local people, groups, or organizations in the preservation and management of heritage sites for the benefit of the community as a whole. The ability of a heritage site to be maintained and used without depleting or damaging its resources or causing harm to the environment or local community.
The process of learning about heritage sites, their significance, and their preservation methods, through formal or informal means. The activity of visiting and experiencing heritage sites for educational, cultural, or leisure purposes.
The laws, regulations, or guidelines set by national or local authorities to protect and promote the preservation, management, and use of heritage sites. The use of modern tools, techniques, or digital media to support and enhance the preservation, management, and interpretation of heritage sites.

 

preservation tourism
balance environment
cultural heritage negative impacts
sustainability ecotourism

 

The activity of traveling to and visiting places for pleasure or business. The act of protecting and maintaining natural, cultural, and historical resources for future generations.
The natural surroundings, including air, water, land, flora, and fauna. To maintain a satisfactory level of preservation and tourism without compromising either.
The harmful effects that tourism can have on the environment and cultural heritage. The traditions, customs, and artifacts of a cultural group that are passed down from generation to generation.
Tourism that is based on the principles of sustainability and responsible travel, with a focus on natural and cultural heritage. The ability to maintain a balance between preservation and tourism in order to meet the needs of present and future generations.

 

responsible tourism community-based tourism
heritage tourism visitor management
Heritage Site Preservation
Management Conservation

 

Tourism that is developed and managed by local communities, with a focus on preserving cultural heritage and providing economic benefits to the community. Tourism that creates better places for people to live in, and better places to visit.
The planning and implementation of strategies to manage tourist flows and minimize negative impacts on the environment and cultural heritage. Tourism that focuses on the cultural and historical heritage of a destination, with a goal of preserving and promoting cultural landmarks, artifacts, and traditions.
The process of keeping a heritage site or artifact in a state of good repair to prevent it from deterioration or decay. A place of significance due to cultural or natural significance, that has been preserved for future generations.
The process of protecting and managing a heritage resource in its present state for future generations. The process of planning, organizing, and controlling resources to achieve conservation goals for a heritage site.

 

Restoration Reconstruction
Adaptive Reuse Sustainability
Community Involvement Education
Funding Documentation

 

The process of recreating an entire heritage site or artifact through careful research and analysis. The process of returning a heritage site or artifact to a former state or condition that is believed to be original.
The ability to maintain a heritage site or resource without depleting it or causing harm to the environment or local community. The process of converting a heritage site into a new function, while still maintaining its historic or cultural significance.
The process of informing the public about the value and significance of heritage sites, in order to promote their preservation and management. The process of engaging local communities in the preservation and management of heritage sites or resources.
The process of recording and archiving information about heritage sites or resources, in order to preserve their historical or cultural significance. The process of acquiring financial resources to support the preservation and management of heritage sites or resources.

 

Heritage Tourism Cultural Tourism
Authenticity Cultural Heritage
Tourism Product Visitor Experience
Destination Management Marketing Strategy

 

Tourism that focuses on a destination's living culture, including its customs, cuisine, festivals, rituals, and performing arts. Tourism that focuses on the history, traditions, art, and cultural heritage of a destination.
The legacy of physical artifacts, intangible attributes, and customs that are inherited from past generations and preserved for future generations. The degree to which a cultural tourism experience accurately reflects the local culture and meets the expectations of the visitor.
The totality of a tourist's interactions and perceptions of a destination, including sensory, emotional, and cognitive aspects. The combination of attractions, amenities, facilities, activities, and services that are marketed as a cultural tourism experience.
A plan of action for promoting and selling a tourism product to target markets, including the selection of appropriate channels, messages, and branding. The process of planning, organizing, directing, and controlling activities within a destination to optimize the tourism experience for visitors and sustainable development for the local community.

 

Guest Satisfaction Tourism Planning
Sustainable Tourism Tourism Promotion
Positive tourist experience Customer service
Hospitality Tourist attractions

 

The process of identifying, evaluating, and selecting options for the development, management, and marketing of a destination to achieve specific goals and objectives. The degree to which a cultural tourism experience meets or exceeds the expectations of the visitor in terms of quality, value, and service.
The use of persuasive communication and advertising techniques to influence potential visitors' attitudes and behaviors towards a destination or tourism product. Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future.
The provision of satisfactory service to customers before, during, and after a purchase or a transaction. A satisfying and enjoyable experience for tourists during their travel or vacation, which is characterized by good hospitality and excellent service from tourism providers.
Places or activities that stimulate interest and draw tourists to a destination, such as historical sites, natural wonders, cultural events, and recreational facilities. Friendly and welcoming treatment of guests or tourists by hosts or service providers, which creates a positive and memorable experience.

 

Tourism products Tourist information
Personalization Tourist satisfaction
Travel experience Tourism destination
Cultural awareness Environmental sustainability

 

Crucial data and advice given to tourists to help them plan and enjoy their travel or vacation, including maps, brochures, guides, and online resources. Goods or services that are designed and marketed to satisfy the needs and wants of tourists, including accommodations, transportation, food and beverage, and activities.
A positive emotional state of tourists when their expectations and needs are met or exceeded by tourism providers, resulting in loyalty and recommendation. Tailoring services and products to meet the specific needs and preferences of individual customers or tourists, which creates a sense of uniqueness and value.
A geographic location or area that offers a range of tourism products and experiences, and is attractive to tourists for its natural, cultural, or human-made attributes. The overall impressions and feelings that tourists have during a trip, which are influenced by factors such as aesthetics, comfort, safety, and culture.
The responsible use and protection of natural resources and ecosystems by tourism providers and tourists, to ensure their preservation and long-term benefits. A knowledge and appreciation of the customs, values, beliefs, and practices of different cultures, which enhances communication and respect between tourists and hosts.

 

Tourist Business traveler
Adventure tourist Culture seeker
Family traveler Luxury traveler
Eco-tourist Accessible traveler

 

A person who travels for business-related purposes such as attending meetings, conferences, or trade shows. Someone who travels for pleasure or culture, often for an extended period of time.
A tourist whose primary motivation is to learn about the local culture, history, and art of a destination. A type of tourist who seeks out activities that are physically challenging or outside their comfort zone.
A type of tourist who seeks out high-end accommodations, fine dining, and exclusive experiences. A person who travels with their immediate or extended family, often requiring accommodations and activities that are suitable for all ages.
A tourist whose physical mobility is limited and requires accommodations and destinations that are accessible. A type of tourist who seeks out environmentally friendly destinations and activities and often has a concern for conservation and sustainability.

 

Educational traveler Sports tourist
Medical tourist Budget traveler
Marketing techniques Promotional techniques
Heritage tourism Cultural tourism

 

A type of tourist who travels to attend or participate in sporting events and activities. A type of tourist who is interested in learning about a specific subject or taking part in a structured educational program or course while traveling.
A tourist who travels on a tight budget and seeks out affordable accommodations, transportation, and activities. A tourist who travels to another country for medical treatment or procedures, often at a lower cost than in their home country.
Methods used to communicate the benefits and features of heritage and cultural tourism products or services to potential customers. Strategies used to promote and sell heritage and cultural tourism products or services.
Traveling to experience the arts, traditions, and cultural heritage of a particular destination. Traveling to places that have historical, cultural, or natural significance in order to learn and appreciate their value.

 

Target audience Demographics
Psychographics Marketing mix
Advertising Public relations
Social media marketing Word of mouth

 

Characteristics of a population such as age, gender, income, and education level that are used in marketing to identify target audiences. A group of potential customers who are most likely to be interested in and benefit from a particular product or service.
The set of controllable, tactical marketing tools (product, price, place, promotion) that a company uses to create a desired response from its target market. The study of personality, values, attitudes, interests, and lifestyles that are used in marketing to identify target audiences.
The practice of managing communication and relationships between a company, organization, or individual and their publics. Paid, non-personal communication through various media to promote a product, service, or idea.
The spread of information about a product, service, or idea through personal recommendations or experiences. The use of social media platforms to promote products, services, or ideas and engage with customers and followers.

 

Marketing success Metrics
Conversion rate Click-through rate
Bounce rate Customer lifetime value
Return on investment Market share

 

Quantifiable measures used to evaluate and compare marketing performance. The achievement of marketing goals and objectives within the travel and tourism industry.
The percentage of people who click on a link in a marketing message, such as an email or advertisement. The percentage of potential customers who take a desired action, such as making a booking or filling out a contact form.
The total amount of revenue a customer is expected to generate over the course of their relationship with a business. The percentage of website visitors who leave a site after viewing just one page.
The percentage of total sales within a specific market that a business or product is able to capture. The amount of profit or revenue generated by a marketing campaign compared to the amount of money invested in it.

 

Brand awareness Social media engagement
Website traffic Search engine ranking
Cultural and heritage tourism Marketing
Promotion Advertising

 

The level of interaction and involvement of social media users with a brand's social media accounts and content. The level of familiarity and recognition of a brand within a target market.
The position of a website or page within the organic search results of a search engine for a particular keyword or phrase. The amount of visitors and page views a website receives over a certain period of time.
The process of promoting and selling products or services by identifying the needs and wants of consumers and delivering them to the target market. A type of tourism that involves visiting places, institutions, and activities that represent the cultural and natural heritage of a location
A form of communication that aims to persuade an audience to purchase or take some action upon products, services, or ideas. An effort to raise public awareness of a product or service through advertising, public relations, and other forms of marketing communication.

 

Public Relations Sales promotion
Destination marketing Tourism industry
Challenges Opportunities
Market segmentation Unique selling proposition

 

An activity or material that aims to induce customers to buy a product or service. The practice of managing the spread of information between an individual or an organization and the public.
The collection of businesses and organizations that provide goods and services to support tourists and their activities. Marketing activities targeted at attracting tourists to a specific location or destination.
Favorable conditions in the tourism market that can be exploited by marketing and promotional activities. Obstacles or difficulties that may hinder the achievement of marketing and promotional goals in tourism.
A distinctive quality or attribute of a product or service that sets it apart from competitors and appeals to specific target customers. The process of dividing a market into smaller groups of consumers with different needs or behaviors.