Rural tourism Countryside-based activities
Agricultural tourism Eco-tourism
Adventure tourism Heritage tourism
Festival tourism Accommodation

 

Activities that commonly take place in rural areas such as hiking, fishing, and horseback riding. A type of tourism that involves people visiting rural areas and experiencing agricultural or countryside-based activities.
Tourism that is focused on experiencing and conserving the natural environment. A type of rural tourism that involves visiting and participating in agricultural activities such as farm tours, cheese making, and apple picking.
Tourism that involves visiting historical sites and experiencing cultural activities such as museums and monuments. A type of tourism that involves outdoor activities with an element of risk such as rock climbing, white water rafting, and bungee jumping.
The places where people stay while on vacation, such as hotels, campsites, and rental cottages. A type of tourism where people visit a rural area to participate in festivals and events, such as music festivals or country fairs.

 

Sustainable tourism Rural development
Tourism products Inbound tourism
Rural Tourism Benefits
Challenges Community Involvement

 

The process of improving the economic, social, and environmental well-being of rural areas. Tourism that aims to minimize impact on the environment and support local economies, cultures, and social welfare.
Tourism that involves people from other countries visiting the UK for leisure or business purposes. The services and products offered to tourists, such as guided tours, tastings, and cultural experiences.
The positive outcomes of rural tourism, such as economic development, job creation, preservation of cultural heritage, and environmental conservation. The branch of tourism that involves visiting rural areas, including agricultural and non-agricultural landscapes and cultural heritage sites.
The active participation of local residents, businesses, and organizations in planning, developing, and managing rural tourism, including marketing, product development, and quality control. The negative impacts and difficulties associated with rural tourism, such as seasonality, limited infrastructure, environmental degradation, and social dislocation.

 

Local Empowerment Sustainable Tourism
Ecotourism Cultural Tourism
Heritage Tourism Alternative Tourism
Destination Management Tourism Policy

 

Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems. The process of giving more decision-making power, resources, and benefits to local people and communities, in order to foster their social, economic, and political well-being.
A type of tourism that emphasizes the cultural heritage, traditions, arts, and lifestyles of the host communities. It aims to enrich the visitors' cultural experiences, promote intercultural understanding, and support local cultural industries. A type of sustainable tourism that focuses on natural and cultural environments, in order to promote conservation, education, and community development. It aims to minimize the negative impacts of tourism and maximize the positive ones.
A type of tourism that offers off-the-beaten-path, unconventional, and interactive experiences, such as rural retreats, adventure tours, volunteer work, or educational programs. It appeals to tourists who seek authenticity, immersion, and connection with local people and customs. A type of tourism that focuses on the historic and natural attractions of the host communities, including monuments, museums, archeological sites, and landscapes. It aims to preserve, interpret, and promote the cultural and natural heritage of the area.
A set of guidelines, regulations, incentives, and interventions that influence the development, management, and impact of tourism in a destination or a jurisdiction. It reflects the values, priorities, and interests of the government and the society that create it. The planning, development, coordination, and evaluation of all aspects of tourism in a destination, in order to optimize its economic, social, cultural, and environmental benefits. It involves multiple stakeholders, including government, private sector, residents, and visitors.

 

Rural tourism Significance
UK economy Economic benefits
Challenges Promotion
Support Sustainability

 

The importance or value of something. The act of visiting rural areas for the purpose of recreation or leisure, or to learn more about local culture, traditions and lifestyle.
The financial advantages that are gained from rural tourism, such as increased local income, job creation, and improved infrastructure. The system of production and consumption of goods and services in the United Kingdom.
The process of creating awareness and interest in rural tourism by using marketing and advertising tactics. The obstacles or difficulties faced by the rural tourism industry, such as seasonality, accessibility, lack of funding or resources, and environmental concerns.
The ability to maintain and improve the quality of life for local residents, while preserving the natural and cultural resources that attract tourists to rural areas. The provision of assistance or resources to help develop, sustain or improve rural tourism.

 

Community involvement Heritage
Diversification Collaboration
Rural Tourism Challenges
Infrastructure Seasonality

 

The buildings, landscapes, monuments, artifacts, traditions and customs that reflect the history and identity of rural areas. The active participation of local residents in the planning and management of rural tourism, in order to ensure that their needs and preferences are taken into account.
The cooperation between different stakeholders, such as government agencies, tourism businesses, and local communities, to achieve common goals and overcome shared challenges. The process of developing new products, services or markets that can complement or supplement existing rural tourism activities.
Obstacles or difficulties faced by rural tourism operators that prevent them from achieving their goals. The practice of visiting rural areas for leisure activities or hospitality experiences.
The fluctuation in demand for rural tourism experiences based on the time of year. The basic physical and organizational structures and facilities needed for the operation of rural tourism businesses.

 

Marketing Lack of Funding
Competition Environmental Sustainability
Lack of Skilled Workers Seasonal Workforce
Economic Impact Collaboration

 

Insufficient financial resources to support the development and growth of rural tourism businesses. The process of promoting rural tourism experiences to potential customers, including advertising and public relations.
The ability of rural tourism businesses to maintain and preserve the natural beauty and resources of the rural areas they operate in. The presence of other rural tourism businesses offering similar experiences in the same location.
Employees who work for rural tourism businesses during busy seasons and are laid off during off-peak seasons. Insufficient availability of trained and skilled workforce to meet the needs of rural tourism businesses.
The act of working together with other rural tourism businesses, community stakeholders, and tourism organizations to address challenges and achieve common goals. The effect of rural tourism on the local economy, including job creation, income generation, and increased tax revenue.

 

Product Price
Place Promotion
Target market Marketing strategy
SWOT analysis Competitive analysis

 

One of the four components of the marketing mix that refers to the amount of money a customer must pay to purchase a product or service. One of the four components of the marketing mix that refers to everything a business offers to meet the needs and wants of its customers, such as goods or services.
One of the four components of the marketing mix that refers to the methods used by a business to communicate with its customers and encourage them to purchase its products or services, such as advertising or public relations. One of the four components of the marketing mix that refers to the channels used by a business to distribute its products or services, such as physical locations or online platforms.
The overall plan that a business uses to reach its target market and achieve its marketing objectives, often based on the marketing mix. The specific group of customers that a business aims to attract and serve with its products or services.
An evaluation of a business's competitors and their strengths and weaknesses that can inform its marketing mix and overall strategy. An assessment of a business's strengths, weaknesses, opportunities, and threats that can impact its marketing mix and overall performance.

 

Brand image Product positioning
Marketing budget Marketing research
Promotion Rural tourism
Target market Needs

 

The way that a business's products or services are perceived in relation to its competitors, often based on its marketing mix and other factors. The overall impression that customers have of a business and its products or services, often influenced by its marketing mix and other factors.
The process of gathering and analyzing information about a business's target market and other factors that can inform its marketing mix and overall strategy. The amount of money that a business allocates to its marketing activities, often based on its marketing mix and other factors.
Tourism activities that take place in rural areas and focus on showcasing the natural and cultural attractions of those areas. The act of promoting or advertising a product, service or idea to potential customers or clients in order to increase its visibility and sales.
The wants, desires or requirements of a target market that a product or service is designed to fulfill. A specific group of consumers that a product or service is marketed to, based on their demographics, psychographics or behavior.

 

Promotion strategy Marketing tactics
Channels of communication Visibility
Sales Natural attractions
Cultural attractions Psychographics

 

Specific actions or methods used to promote a product or service, such as advertising, sales promotions, direct marketing or public relations. A plan of action for promoting a product or service to a target market, including the selection of marketing tactics, channels and messaging.
The degree to which a product, service or idea is noticed or seen by potential customers or clients. The methods or platforms used to convey promotional messages to a target market, such as print, online or broadcast media, social media or personal selling.
Features of a rural area that are naturally occurring and provide visual or recreational interest, such as forests, mountains, rivers or lakes. The process of exchanging goods or services for money or other value.
The study of consumers' attitudes, interests, values and lifestyles, used to determine their motivations for buying and using products or services. Features of a rural area that are related to the customs, traditions, history or art of the local people, such as museums, festivals, music or crafts.

 

Rural tourism Marketing
Promotion Tourism
Marketing mix Target market
Advertising Sales promotion

 

The process of identifying, anticipating, and satisfying customer needs and wants through the creation and promotion of products and services. Tourism that takes place in rural areas, away from urban centers.
The commercial organization and operation of vacations and visits to places of interest. The act of raising awareness or generating interest in a product or service through advertising, personal selling, sales promotion, or public relations.
A specific segment of consumers that a business aims to serve through its products or services. The combination of product, price, promotion, and place (distribution) that a firm uses to satisfy its target market.
The use of short-term incentives, such as discounts or BOGO offers, to encourage customer purchases or other desired behaviors. The act of promoting a product or service through paid media such as print, television, or online ads.

 

Public relations Marketing strategy
Marketing research Customer segmentation
Marketing Channels Digital Marketing
Word-of-Mouth Marketing Direct Marketing

 

A plan that outlines how a business will use the marketing mix to achieve its marketing objectives. The practice of building positive relationships between a business and its stakeholders through communication and other initiatives.
The practice of dividing the market into distinct groups of customers with different needs, characteristics, or behaviors. The process of gathering and analyzing information about the market, competitors, and customers to inform marketing decision making.
The use of digital technologies such as the internet, social media, and search engines to promote and sell products or services. The various platforms and methods that rural tourism operators use to promote and sell their products or services.
A type of marketing that involves reaching out directly to potential customers through email, direct mail, or telemarketing. A type of marketing that relies on recommendations from satisfied customers to generate new business.

 

Print Advertising Radio Advertising
Television Advertising Social Media Marketing
Search Engine Optimization (SEO) Paid Search Advertising
Content Marketing Email Marketing

 

The use of radio broadcasts to promote products or services. The use of print media such as newspapers, magazines, or brochures to advertise products or services.
The use of social media platforms such as Facebook, Instagram, or Twitter to promote products or services. The use of television broadcasts to promote products or services.
The practice of placing text or image ads on search engine results pages for specific keywords, with the advertiser paying each time a user clicks on the ad. The process of optimizing a website to appear higher in search engine results pages, which can lead to increased website traffic and sales.
The use of email to promote products or services directly to potential customers. The creation of useful or entertaining content that is shared with potential customers to build brand awareness and encourage them to make a purchase.

 

Rural Tourism Unique Characteristics
Challenges Target Market
Product Offering Needs
Promotion Marketing

 

The distinctive features and qualities of rural tourism destinations that set them apart from other types of tourism destinations, such as their natural environment, local community, and cultural heritage. Tourism activities and experiences that take place in rural areas, which are often characterized by their natural beauty, local culture, and slower pace of life.
The specific group of consumers that rural tourism product offerings are designed to appeal to, based on demographic, psychographic, and geographic segmentation criteria. The obstacles and difficulties that can arise when developing and promoting rural tourism, such as limited infrastructure, low levels of awareness and understanding, and competition from other destinations.
The desires, expectations, and requirements that the target market has for their rural tourism experience, which may include adventure, relaxation, learning, and interaction with local culture. The tourism products and services that are designed to meet the needs and preferences of the target market, such as accommodations, activities, and attractions.
The process of identifying, anticipating, and satisfying the needs and wants of the target market through the creation, promotion, and distribution of rural tourism product offerings. The marketing activities and strategies that are used to communicate the benefits and features of the rural tourism product offering to the target market, such as advertising, public relations, and sales promotion.

 

Distribution Sustainability
Ecotourism Agrotourism
Hotels Bed and Breakfast
Hostels Camping

 

The practice of developing and promoting rural tourism in a way that minimizes negative environmental, social, and economic impacts, and maximizes positive outcomes for local communities and visitors. The channels and methods that are used to make the rural tourism product offering available to the target market, such as online travel agents, tour operators, and direct bookings.
A type of rural tourism that involves visiting and/or participating in activities on working farms or other agricultural properties, with a focus on learning about and experiencing rural life, food, and culture. A type of rural tourism that emphasizes responsible and sustainable travel practices, with a focus on experiencing and learning about the natural environment, conservation, and local culture.
A type of accommodation where guests stay in private rooms within a family home, usually with breakfast included in the price. A form of accommodation that typically offers private guest rooms and various amenities such as restaurants, bars, and swimming pools.
An outdoor accommodation option where guests stay in tents, RVs, or cabins in a natural setting. A budget-friendly form of accommodation that typically offers dormitory-style rooms with shared bathrooms and communal areas.

 

Vacation Rental Guest Houses
Farm Stays Eco Lodges
Inns Resorts
Cabins Lodges

 

A type of accommodation similar to a bed and breakfast, but often with more private living spaces and amenities like kitchens and laundry facilities. A type of accommodation where guests rent out a fully furnished property for a short-term stay, often through online platforms like Airbnb or VRBO.
A type of accommodation that prioritizes eco-friendly practices and sustainability in its design and operations. A type of accommodation where guests stay on a working farm, often participating in farm activities and learning about agriculture.
A type of accommodation that typically offers a variety of amenities and activities for guests, such as golf courses, spas, and adventure activities. A type of accommodation often found in rural areas that offers lodging, dining, and often entertainment for guests.
A type of accommodation that typically offers a more upscale, secluded experience in a natural setting, often with features like hot tubs and fireplaces. A type of accommodation often found in rural areas that offers rustic, cozy living spaces in a natural setting.

 

Rural area Attractions
Types of attractions Outdoor activities
Historic sites Cultural events
Activities Adventure sports

 

Places or events that attract tourists to a certain location, which include natural and cultural attractions. A geographic area that is located outside of densely populated urban and suburban areas.
Activities that take place outdoors, such as hiking, camping, kayaking, fishing, and hunting. The different categories of attractions that rural areas can offer, such as outdoor activities, historic sites, and cultural events.
Events that showcase local culture, traditions, and customs, such as festivals, fairs, and markets. Places of significant historical, cultural, or architectural importance, including museums, monuments, and landmarks.
Activities that involve risk, challenge, and excitement, such as rock climbing, bungee jumping, and whitewater rafting. Things to do in rural areas, including outdoor adventures, cultural experiences, and entertainment options.

 

Rural tourism Tourist attractions
Agritourism Ecotourism
Sustainable tourism Ecotourism
Responsible tourism Green tourism

 

Places or activities that are popular with tourists, which can include natural, historic, or cultural attractions. Travel to rural areas to experience the natural beauty, culture, and lifestyle of rural communities.
A type of tourism that focuses on nature conservation, wildlife observation, and sustainability. A type of rural tourism that involves visiting farms, ranches, and vineyards to learn about agriculture and rural life.
Tourism focused on visiting natural environments while minimizing environmental impact and supporting conservation efforts. Tourism that takes into account the economic, social, cultural, and environmental impact, while preserving the natural resources and improving the well-being of local communities.
Tourism that promotes sustainability and reduces negative environmental impact through the use of eco-friendly accommodation, transportation, and activities. A form of tourism that prioritizes the well-being of local communities, natural resources, and cultural heritage while providing a positive experience for tourists.

 

Community-based tourism Cultural tourism
Economic impact Environmental impact
Social impact Stakeholder
Sustainability Triple bottom line

 

Tourism that emphasizes the cultural attractions and heritage of a destination, while promoting respect for local traditions and customs. Tourism that is developed and operated by the local community, allowing tourists to experience the local culture and support the local economy.
The effect that tourism has on the natural environment, including resource use, pollution, and waste. The effect that tourism has on the local economy, including employment, income, and expenditure.
Any individual or group who has an interest or is affected by tourism development, including local communities, businesses, government, and tourists. The effect that tourism has on local communities, including cultural erosion, displacement, and social conflicts.
A framework that measures the success of a business or enterprise based on three factors: economic, environmental, and social. The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs, in terms of economic, social, and environmental well-being.

 

Sustainable tourism Ecotourism
Environmental impacts Local communities
Positive impacts Negative impacts
Carrying capacity Sustainable development

 

Responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities
People who live in the destination and are affected by tourism, including residents, workers and business owners The effects that tourism can have on the natural environment including pollution, resource depletion and degradation of ecosystems
The harm that tourism can cause to the environment and local communities, including overcrowding, damage to natural resources and loss of cultural heritage The benefits that tourism can bring to the environment and local communities, including economic development, job creation and cultural exchange
The development that meets the needs of the present without compromising the ability of future generations to meet their own needs The maximum number of visitors that a destination can support without damaging the environment or degrading the visitor experience

 

Mitigation measures Responsible tourism
Destination management Cultural heritage
Sustainable Tourism Rural Tourism
Urban Tourism Sustainability

 

Tourism that minimizes negative impacts and maximizes positive impacts, while enhancing the local environment and culture, and benefiting communities Actions taken to reduce or prevent the negative impacts of tourism, including waste management, conservation of natural resources and community engagement
The customs, traditions, artifacts, and social structures passed down through generations that define a group's identity and cultural significance The process of planning, organizing, marketing and controlling activities in a destination to achieve sustainable tourism development
Tourism that takes place in non-urban areas, offering visitors a unique experience through activities, culture and nature that is characteristic of the area. Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.
The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. Tourism that takes place in cities, offering visitors a unique experience through activities, culture and attractions that are characteristic of the city.

 

Ecotourism Cultural Tourism
Destination Management Community-based Tourism
Seasonality Carrying Capacity
Product Development Marketing

 

Tourism that focuses on experiencing and understanding the culture and heritage of a destination. Tourism that focuses on experiencing and preserving natural environments and promoting conservation efforts.
Tourism that is developed and controlled by local communities, with the aim of benefiting the community economically and socially. The coordinated management of all elements that make up a destination, including the natural environment, cultural and social resources, economic activity, infrastructure and services.
The maximum number of visitors that an area can sustain without causing significant negative impacts. The variation in the volume of tourism demand over the course of a year.
The process of promoting and selling tourism products and experiences to target markets. The process of creating and improving tourism products to meet the needs and interests of target markets.