Accuracy Spell Check
Autocorrect Formatting
Cut Copy
Paste Undo

 

A feature in word processing software that detects and suggests corrections for misspelled words. The degree of preciseness and correctness when entering or editing text.
The process of adjusting the appearance of text by changing font type, size, color, and other attributes. A feature in word processing software that automatically corrects common misspellings or typos.
To duplicate selected text and save it to the clipboard for pasting elsewhere. To remove selected text and save it to the clipboard for pasting elsewhere.
To reverse the last action taken in a document, such as deleting text or formatting. To insert text from the clipboard at the current cursor location.

 

Redo Find and Replace
Keyboard Shortcuts Word Wrap
Headings Sub-headings
Page breaks Document

 

A feature in word processing software that locates specific words or phrases and allows them to be replaced with different text. To reverse the last undo action and restore the document to the state prior to undoing.
The automatic adjustment of text to fit within the boundaries of a document's margins. A combination of keys on the keyboard that perform a specific function in a word processing application.
Sub-headings are subtitles that indicate the topic of a subsection. They are used to further organize and structure a document or webpage. Headings are titles or subtitles that indicate the topic of a section. They are used to organize and structure a document or webpage.
A document is a written or printed piece of information that serves as a record or proof of something. In the context of ICT, a document can refer to a variety of digital formats including text documents, spreadsheets, and presentations. Page breaks are used to start a new page in a document or webpage. They are useful for separating content and improving the readability of a document.

 

Webpage Well-structured
Organized Layout
Hierarchy Content
Readability Navigation

 

Well-structured refers to a document or webpage that has a logical and organized layout. It includes the use of headings, sub-headings, and page breaks to separate content and make it easier to navigate. A webpage is a single, hypertext document that is viewed on the internet. It can include text, images, videos, and other multimedia elements, and is accessed using a web browser.
Layout refers to the arrangement of elements on a page. In the context of a document or webpage, layout includes the use of headings, sub-headings, and page breaks to create a visual hierarchy, as well as the placement of images, videos, and other multimedia elements. Organized refers to a document or webpage that has a clear and systematic arrangement of information. It includes the use of headings, sub-headings, and page breaks to improve readability, and the use of lists and tables to present information in a structured way.
Content refers to the information that is presented on a document or webpage. It includes text, images, videos, and other multimedia elements that are used to convey a message or communicate information. Hierarchy refers to the order or ranking of elements on a page. In the context of a document or webpage, hierarchy is created using headings, sub-headings, and page breaks to indicate the relative importance of different sections.
Navigation refers to the process of moving through a document or webpage. It includes the use of headings, sub-headings, and page breaks to create a clear and logical structure, as well as the use of hyperlinks and buttons to enable users to move to different sections or pages. Readability refers to the ease with which a document or webpage can be read and understood. It includes the use of headings, sub-headings, and page breaks to create a logical structure and the use of appropriate font sizes and styles to make text easy to read.

 

Integrating File types
Single document Methods
Copy and paste Drag and drop
Embedding Compatibility

 

Different types of files such as text, images, audio, and video. The process of combining multiple file types into a single document unit.
Different ways of integrating files including copy and paste, drag and drop, and embedding. A file that contains multiple file types in a combined format.
A method of integrating files where you drag content from one file and drop it into another file. A method of integrating files where you select content in one file and paste it into another file.
The ability of different file types to be integrated with each other. A method of integrating files where you insert a file into another file as an object or link.

 

Formatting Layout
Edit Proofread
Documents Letters
Reports Newsletters

 

The arrangement of content in a document including spacing, margins, and page orientation. The appearance of text, images, and other content in a file.
To check a document for errors in spelling, grammar, and punctuation. To make changes to content in a file.
A written or printed message addressed to a person or organization. A piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.
A regularly distributed publication that focuses on a specific topic or theme. A document that presents information in an organized format for a specific audience and purpose.

 

Purpose Structure
Formatting Language
Content Style
Audience Distribution

 

The arrangement of and relations between the parts or elements of something complex. The reason for which something is done or created or for which something exists.
A system of communication used by a particular country or community. The process of preparing a document for printing or electronic dissemination by arranging text, graphics, and other elements to achieve a particular aesthetic or functional result.
The manner in which something is expressed or performed, considered as separate from its intrinsic content, meaning, or structure. The substance or material dealt with in a document, speech, or other expression of thought.
The process of making a document available to its intended audience. The person or group of people for whom a document is intended.

 

Salutations Dates
Standard conventions Communication
Importance Properly
Contexts Various situations

 

A specific day, month, and year assigned to an event or document, often used as a reference point in communication. A polite greeting or expression of goodwill, especially at the beginning of a conversation or written communication.
The exchange of information or ideas between individuals or groups, often facilitated by the use of language or symbols. Established norms or practices that are widely accepted in a particular context, often used to ensure clear communication and avoid misunderstandings.
In a correct or appropriate manner, often referring to adherence to established norms or standards. The quality of being significant or necessary in a particular context or situation.
A diverse range of circumstances, settings, or conditions in which salutations and dates may be used or applied. The circumstances, setting, or conditions in which something occurs or is understood or interpreted.

 

Practice Proficiency
Understand Learn
Mail merge Data source
Main document Merge fields

 

The quality of having expertise or skill in a particular area or discipline, often developed through repeated practice or experience. Repeated performance or application of a skill or knowledge, often with the goal of improving proficiency or understanding.
To acquire knowledge or skill through study, practice, or experience, often with the goal of increasing understanding or proficiency. To comprehend or grasp the meaning, significance, or import of something, often through study or reflection.
The original file, typically a spreadsheet or database, from which data is merged into a document. A feature that allows merging of data from a word processor, spreadsheet, or database into a single document or set of documents.
Tags within the main document that indicate where data from the data source should be merged. The document that will contain the merged data, such as a form letter or address labels.

 

Merge to new document Filter
Sorting Preview
Data set Word processor
Spreadsheet Database

 

A way to limit the data that is merged based on specified criteria. An option to create a new document with the merged data instead of updating the main document.
A view of the merged data prior to printing or saving. The process of arranging data in a particular order, such as alphabetical or numerical.
A software used for creating or editing text documents. A collection of data that can be used for mail merge operations.
A software used for storing, managing, and retrieving large amounts of data. A software used for organizing, analyzing, and presenting numerical data.

 

Bullets Numbering
Alignment Indentation
Bullet points Numbered lists
Alignment options Left align

 

A sequential numbering system used to format text to indicate a list of items. A symbol used in formatting text to indicate a list of items.
The space between the margin and the beginning of a paragraph or a list item's text. The position of text in relation to the margins of a document or other UI element.
A formatting element used to create a list which has a sequence of numbers. A formatting element used to highlight and separate items in a list.
Align text along the left margin of a document or other UI element. Formatting options to change the alignment of text in a document or other UI element.

 

Center align Right align
Justify Bullet library
Columns Tables
Text alignment Formatting

 

Align text along the right margin of a document or other UI element. Align text along the center of a document or other UI element.
A collection of predefined bullet symbols that can be used to format text. Align text along both the left and right margins of a document or other UI element, creating clean and straight lines.
Grids of cells or boxes that can be used to organize and display data. Vertical divisions in a table used to organize and display data in a structured manner.
Modifying the appearance of text and tables to improve readability and visual appeal. Adjusting the position of text within a column or table to align with a specific margin or baseline.

 

Software applications Cell
Merging cells Borders
Shading Alignment
Header row Sorting

 

The intersection of a row and column in a table where data can be entered. Programs used to create columns and tables such as Microsoft Word or Excel.
Lines separating cells and defining the edges of a table. Combining two or more adjacent cells into a single larger cell.
Adjusting the position of text or objects within a cell to align with a specific margin or baseline. Adding color to the background of cells in a table.
Organizing data in a table by a particular column or row. The top row of a table used to provide labels for the data in the columns below.

 

Bullet Point Numbered List
Indentation Hierarchy
Multilevel List Sub-bullets
Nesting Formatting

 

A list of items in which each item is preceded by a number for priority or order. A symbol used to introduce items in a list without indicating any priority or order.
A system or organization in which people or groups are ranked one above the other according to status or authority. The act of moving text in a little from the left or right margin to visually set it off from other text.
Secondary bullets used to associate with a main bullet point in a multilevel list. A list that has more than one level of numbering or bullet points.
The process of changing the appearance of text to enhance its meaning or for aesthetic purposes. The process of placing items within items in a list to create a hierarchy.

 

Alignment Symbol
Character Typography
Alignment Tabs
Line spacing Formatting

 

A character or object used to represent something abstract. The horizontal or vertical placement of text on a page or screen relative to other elements.
The style and appearance of printed matter or text on a screen. Any letter, number, symbol, or punctuation mark that can be typed on a keyboard.
Stops in a document that allow for easy movement between positions. The arrangement of text in a document in a straight line.
The process of adjusting the layout, appearance and style of text in a document. The amount of space between lines of text in a document.

 

Readability Professionalism
Enhance Bold
Italic Underline
Justified Spacing

 

The standard of behavior expected in a workplace. The ease with which text can be read and understood.
A formatting option that makes text appear darker and thicker. To improve or make better.
A formatting option that adds a line under text. A formatting option that makes text appear slanted.
The amount of space between text and other elements in a document. A formatting option that aligns text to both the left and right margins of a document.

 

Advanced text formatting Color
Font size Font style
Text wrap Text boxes
Visually appealing documents Application of different colors to text

 

A property of text that allows you to change the color of the text to a desired color. The process of applying different styles, colors, and font sizes to text in a document to make it look visually appealing.
The way text is styled. It can be bold, italic, or underlined. The size of the text in a document. It can be increased or decreased based on the need.
A container that holds text in a specific area within a document, it can be resized and formatted based on the need. The process of wrapping text around an image or an object, so it does not overlap with other content on the page.
The process of changing the color of the text in a document to a desired color to make it stand out. A document that looks attractive and is easy to read and understand.

 

Wrapping text Working with text boxes
Development of skills IGCSE ICT course
Horizontal text alignment Vertical text alignment
Readability Table

 

The process of inserting, formatting and positioning text boxes within a document to create visually appealing documents. The process of positioning text around an object or image in a document so that it does not overlap.
A course that teaches the fundamentals of computer applications and information technology. The process of acquiring new knowledge and improving current skills to create visually appealing documents.
The placement of text in a table, vertically along a line, for example, top, middle, or bottom. The placement of text in a table, horizontally along a line, for example, left, center, or right.
An arrangement of data in rows and columns. The ease in which text can be read and comprehended.

 

Alignment tools Software
Left alignment Center alignment
Right alignment Top alignment
Middle alignment Bottom alignment

 

Computer programs designed to perform specific tasks. Tools that enable the user to set and adjust text alignment in tables, for example, rulers and guides.
The placement of text in a table, where it is centered horizontally. The placement of text in a table, where it is justified to the left.
The placement of text in a table, where it is justified to the top. The placement of text in a table, where it is justified to the right.
The placement of text in a table, where it is justified to the bottom. The placement of text in a table, where it is centered vertically.

 

Merge Cells Split Cells
Table Column
Row Cell
Merge Across Merge Down

 

Dividing or separating a single cell into multiple cells. Combining two or more adjacent cells into a single cell.
A vertical group of cells in a table. A grid of cells arranged in rows and columns.
The intersection point of a row and a column in a table. A horizontal group of cells in a table.
Combining cells vertically down one or more rows. Combining cells horizontally across one or more columns.

 

Unmerge Cells Table Tools
Table Design Table Layout
Gridlines Borders
Shading Customizing

 

A set of tools in Microsoft Word or Google Docs used to manage tables. Undoing the merge operation to separate the merged cell back into multiple cells.
A feature in Table Tools used to manage the structure of a table, such as adding or deleting rows and columns. A feature in Table Tools used to customize the look and feel of a table, such as changing the color, font, and borders.
Lines that surround a cell or table to create a border. Lines that appear between cells in a table to create a grid-like structure.
The process of modifying the appearance of gridlines, borders, and shading in a table beyond their default settings. The background color or pattern applied to a cell or table.

 

Table Default settings
Line style Line weight
Fill color Pattern
Formatting Real-life scenarios

 

The initial gridlines, borders, and shading applied to a table before any customization is done. A grid-like structure used to organize information into rows and columns.
The thickness of a gridline or border, expressed in points. The appearance of a gridline or border, such as solid, dashed, or dotted.
A design applied to a cell or table background, such as stripes or dots. The color applied to a cell or table background.
Practical situations where the skills learned in this lesson can be applied, such as creating a table for a report or organizing data in a spreadsheet. The process of modifying the appearance of text, numbers, or other data to make it more visually appealing and easier to read.

 

hierarchies headings
sub-headings content
professional page layouts typography
best practices visual hierarchy

 

Text elements used to introduce or summarize content in a page layout design. A system of levels or rankings used to organize and display content in page layout design.
The substance or material presented on a web page, including text, images, videos, and other media. Secondary text elements used to break down and organize content under headings in page layout design.
The art or process of arranging type to make written language legible, readable, and appealing to the eye when displayed in page layout design. Well-designed pages that are aesthetically pleasing, easy to read, and effectively deliver their intended message.
The arrangement or prioritization of elements on a web page to guide the user's attention and highlight their relative importance in page layout design. Generally accepted and recognized approaches, methods, or techniques that have been proven effective in achieving desired outcomes for page layout design.

 

consistency white space
alignment feedback
Templates Page Layout Tools
Document Design Visually Appealing

 

The empty space between design elements on a web page used to reduce clutter, improve readability, and create visual balance in page layout design. The use of a unified and predictable design style throughout a web page, including headings and sub-headings, for clarity, readability, and visual appeal in page layout design.
Information or responses provided to the user by the web page to help guide their actions and improve their experience when interacting with the content in page layout design. The arrangement of text and other design elements to create a balanced, cohesive, and aesthetically pleasing web page layout design.
Tools within software programs used to organize or adjust the layout, style, and appearance of a document, including margins, columns, headers/footers, and text boxes. Pre-designed documents or pages that have a structure and formatting (e.g. font, color, and layout) applied to them, which can be used as a guide for creating new documents with a similar look and feel.
An appearance that is attractive, engaging, and easy on the eyes, using elements such as color, typography, spacing, and images to create a cohesive look and feel. The process of organizing content, images, and other elements on a page to create an aesthetically pleasing and reader-friendly document that conveys a clear message.

 

Proficiency Reader Engagement
Formatting Hierarchy
Alignment Composition
Elements Templates vs. Themes

 

The level of interest, attention, and involvement a reader has with a document or piece of content, often influenced by design choices such as layout, color, and imagery. A high level of skill or expertise in using a particular tool or software program, typically demonstrated through efficiency and accuracy.
The organization of content on a page according to its relative importance, achieved through the use of techniques such as headings, subheadings, and bullet points. The process of applying consistent styles, such as font, size, color, and spacing, to text and other page elements to create a cohesive and organized look and feel.
The process of arranging and combining page elements such as text, images, and other visual elements to create a cohesive and effective whole. The arrangement of page elements to create a sense of visual order and balance, typically achieved through the use of grids and guides that align content with page edges and other elements.
A template provides a specific structure and formatting for a document, while a theme is a pre-designed set of visual elements, such as color schemes and fonts, that can be applied to a document or presentation. The individual parts that make up a document or page, such as text, images, shapes, colors, and other design elements.

 

Page orientation Breaks
Numbering Portrait mode
Landscape mode Page break
Section break Column break

 

A tool used to insert blank spaces between content in a document, allowing for better organization and readability. The direction in which the content of a document is displayed, either in portrait or landscape mode.
Page orientation in which the shorter side of the paper is at the top, commonly used for text-heavy documents. A labeling system used to help readers easily navigate through a document or refer to specific sections/pages.
A type of break used to end a page and start a new one. Page orientation in which the longer side of the paper is at the top, commonly used for documents with images or tables.
A type of break used to separate text into columns on the same page. A type of break used to divide a document into different sections, with different formatting or page numbering for each section.

 

Automatic page numbering Manual page numbering
Formatting Document presentation
Images Callouts
Types of Images Types of Callouts

 

A process of manually adding page numbers to a document, typically used for shorter documents. A tool used to automatically label document pages, typically used for longer documents.
The overall layout, formatting, and organization of a document, including the use of page orientation, breaks, and numbering. The process of applying styles, fonts, colors, and other design elements to make a document visually appealing and easy to read.
Text or speech bubbles that highlight and draw attention to a specific area or information. Visual representation of data or information.
Different styles and shapes of callouts, such as arrows, boxed text, and speech bubbles. Different formats, resolutions, and file sizes of images, including JPEG, PNG, and GIF.

 

Effective Use of Images Effective Use of Callouts
Visual Hierarchy Pixelation
Compression Alt Text
Copyright Plagiarism

 

Using callouts that are clear, concise, and appropriately placed to draw attention to important information. Using images that are relevant, high quality, and enhance the message being conveyed.
The distortion of images due to low resolution or enlargement. The arrangement of visual elements in a document to guide the viewer's eye through the content.
Descriptive text that is added to an image's HTML code to describe it to visually impaired users and search engine bots. The process of reducing the file size of an image by removing some of its data.
The act of using someone else's work or ideas without giving them proper credit. The legal protection of artistic, literary, or other creative works from being used or copied without permission.

 

Combining Text Boxes Layering
Document design Text boxes
Formatting tools Word processor
Layer order Background layer

 

The process of placing one object on top of another, creating a hierarchy of visual elements. Using multiple text boxes together in a design to create a cohesive document layout.
Containers used to hold and display text within a document. The overall layout and composition of a document, including the use of text, images and other visual elements.
A software application used for creating, editing, and formatting text documents. Tools used to modify the appearance of text, such as font, size, color, and alignment.
The layer that is positioned at the back of a page, often used for adding color or a background image. The arrangement of objects on a page, from back to front.

 

Foreground layer Transparency
Grouping Alignment
Charts Tables
Data Appropriate Chart

 

The level of opacity an object has, allowing it to blend with other objects on the page. The layer that is positioned at the front of a page, often used for adding text or other important visual elements.
The process of positioning objects in a document relative to other objects or the page margins. The process of combining multiple objects into a single entity that can be easily manipulated as one.
An arrangement of data in rows and columns, used for organizing and presenting data which can be easily analyzed. A graphical representation of data, in which data is represented by symbols such as bars in a bar chart, lines in a line chart, or slices in a pie chart.
Choosing the correct chart type can help in understanding the data better. Information that is in a form that can be analyzed or used, such as facts, figures, or statistics.

 

Appropriate Table Microsoft Excel
Create Charts Create Tables
Interpret Charts Interpret Tables
Report Purpose

 

A program developed by Microsoft, used to create spreadsheets, charts, and graphs which helps in analyzing data to make informed decisions. Selecting the appropriate type of table can help to analyze the data easily.
To create an Excel table, click any cell within the data range, then go to the Insert tab and choose the Table command. To make a chart, select the data you want to include, and then click the desired chart type from the charts group on the insert tab.
Analyze data presented in a table using the appropriate techniques, to identify trends and patterns. Analyze data presented in a chart using the appropriate techniques, to identify trends and patterns.
The reason for creating the report and the intended outcome. A document that presents information in an organized manner for a specific audience.

 

Data Analysis
Design Appealing
Information Audience
Section Conclusion

 

The process of examining and interpreting data to identify patterns and insights. Facts, figures, and other information that is gathered and analyzed for the report.
The quality of being attractive or interesting to the audience, and encouraging them to read the report. The arrangement of visual elements on a page to create an aesthetically pleasing and effective report.
The intended readership or viewership of the report, and the expectations and needs of this group. The data, facts, and other details included in the report, and presented in a clear and logical manner.
The final section of the report that summarizes the main findings, insights, and recommendations. A distinct part of the report that deals with a specific topic or set of information.

 

Recommendations Leaflet
Advertisement Design concepts
Typography Color
Microsoft Publisher Professional-looking

 

A printed or electronic advertising material that is usually informative about a particular event, product, or service. Advice, suggestions, or solutions offered by the report based on the data and analysis.
The foundational principles of good design, including layout, typography, color, balance, contrast, and hierarchy. A promotional message or material used to promote a product, service or event.
An aspect of visual design that can impact mood, emotions, and the overall perception of a piece of information. The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Design that appears polished and well-executed, typically reflecting the values and messaging of a company or organization. A desktop publishing software application used to design professional documents, such as flyers, brochures, and newsletters.

 

Targeting Specific audience
Informational leaflet Promotional leaflet
Call to action Information Sheets
Purpose Audience

 

A defined group of people with similar characteristics or interests who are the intended recipients of a marketing message or campaign. The process of identifying and selecting specific audiences or groups that are most likely to respond positively to a marketing message or campaign.
A leaflet that is primarily designed to promote a particular product, service, or event. A leaflet that is primarily designed to provide information, often promoting a particular product or service.
Documents that are designed to present information in a structured and organized manner. A statement or instruction that encourages the reader to take a particular action, such as contacting a business, making a purchase, or visiting a website.
The group of people who the information sheet is intended for. The reason for which something is done or created.

 

Design Effective
Organizing Information Design Elements
Readability Headings
Subheadings Bullet Points

 

Creating a design that is successful in conveying the intended message to the audience. The visual layout and structure of the information sheet.
The visual components that make up the information sheet, such as typography, images, and colors. The process of arranging information in a logical and structured manner.
Titles or subtitles used to divide the information into sections. The ease with which the audience can read and understand the information presented on the information sheet.
A concise and effective way to present information. Secondary titles or subtitles used to further divide the information into smaller sections within a larger section.

 

White Space Memo
Purpose Structure
Components Clear
Concise Effective

 

A brief, written communication for internal use in a business or organization. The empty space on the information sheet that helps to visually organize and separate different sections.
The format and layout of a memo, including headings, paragraphs, and sections. The reason why a memo is written, which may be to inform, request, or persuade.
Easy to understand, with concise and accurate language that avoids ambiguity. The key parts of a memo, such as the heading, date, recipient, message, and closing.
Achieving the desired outcome or responding to the purpose, with a clear and convincing message. Using the minimum number of words necessary to convey the message, without unnecessary detail.

 

Communication Message
Recipient Indentation
Spacing Professional Letters
Components of a Letter Heading

 

The main idea or point that the memo is trying to convey, which may be a request, instruction, or announcement. The exchange of messages between two or more people, using a common language or code.
The space left at the beginning of a paragraph to indicate a new idea or topic within the memo. The person or group who will receive and read the memo, either individually or collectively.
A type of correspondence that is typically used for business or academic purposes and requires a formal tone and structure. The distance between lines and paragraphs in a memo, which affects readability and visual appeal.
The part of a letter which contains the writer's address, the date, and the recipient's address or name. The different parts of a letter, including the heading, date, inside address, salutation, body, closing, and signature.

 

Inside Address Salutation
Body Closing
Signature Writing Skills
Formatting Editing

 

The opening greeting of a letter, such as 'Dear' followed by the recipient's name. The part of a letter which contains the name and address of the person or organization the letter is being sent to.
The part of a letter which contains the writer's final words, usually a phrase like 'Sincerely' or 'Thank you'. The main content of a letter, which includes the message or information the writer wishes to convey.
The ability to communicate effectively through writing, including grammar, vocabulary, and organization. The writer's name written or typed at the end of a letter.
The process of reviewing and revising text to ensure that it is free of errors and meets the intended purpose and audience. The process of arranging text or other elements in a specific way, such as to create headings, bullet points, or tables.

 

Software Tools Newsletters
Communication Components
Engaging Design
Technical aspects Subscribers

 

A regularly distributed publication that shares news, information, and updates about a particular topic, industry, or organization with its subscribers. Various programs or applications that can be used to create, format, and edit documents, such as word processors, email clients, or desktop publishing software.
The different parts that make up a successful newsletter, such as the header, body, footer, images, and call-to-action. The exchange of information and ideas between individuals or groups.
The process of creating a visual and structural layout for the newsletter, including the use of typography, color, graphics, and other elements. Attracting and holding the attention or interest of the readers through interesting and relevant content, visual design, and interactivity.
Individuals or organizations who have signed up to receive the newsletter on a regular basis, usually through an opt-in process. The tools, techniques, and platforms used to send, track, and analyze the performance of newsletters, such as email marketing software, analytics tools, and A/B testing.

 

Opt-in Open rate
Click-through rate (CTR) Conversion rate
A/B testing Design Principles
Visual Appeal ICT Tools

 

The percentage of newsletters that are opened by the subscribers, usually tracked through email marketing software and influenced by the subject line, sender name, and sender reputation. The process by which an individual or organization chooses to subscribe to a newsletter by providing their email address and giving explicit permission to receive communications from the sender.
The percentage of subscribers who completed a desired action, such as making a purchase or filling out a form, after clicking on a link in the newsletter. The percentage of subscribers who clicked on a link in the newsletter and landed on the sender's website or landing page.
The fundamental concepts and guidelines for creating an effective design, such as balance, contrast, proximity, and hierarchy. The practice of sending two versions of the newsletter to a small segment of the subscribers and measuring the performance of each version based on specific metrics, such as open rate, CTR, and conversion rate, in order to determine the optimal version to send to the larger audience.
Software applications and online platforms that enable the use of digital media for creating and editing visual content, such as Adobe Photoshop, Canva, or Google Slides. The overall attractiveness of a design, achieved through the use of colors, typography, images, and other visual elements.

 

Poster Design Typography
Color Scheme Image Editing
Visual Hierarchy Message Communication
Layout Alignment

 

The art and technique of arranging type to make written language legible, readable, and appealing when displayed. The process of developing a visual message through the use of text, images, and graphics on a flat surface, such as paper or a screen.
The process of modifying digital images to enhance their quality, adjust their size and proportions, or add visual effects or other elements. The set of colors used in a design, which can convey a particular mood or theme and create visual harmony or contrast.
The act of conveying a particular meaning, idea, or emotion through the use of visual and textual elements in a design. The arrangement of visual elements in a way that guides the viewer's attention and emphasizes the most important information or focal point of the design.
The placement of design elements relative to each other or to a common axis, which creates a sense of order and connection between them. The arrangement of text, images, and other design elements on a page or screen, which affects readability, balance, and overall visual impact.

 

Contrast Salutation
Complimentary close Date
Subject Logo
Standard email conventions Effective communication

 

A greeting used at the beginning of an email to address the recipient. The difference in visual properties such as color, brightness, or size between design elements, used to enhance their individual characteristics and create interest or emphasis.
The current date or the date an email was sent, which is usually included at the beginning of an email. A polite phrase used to end an email, such as 'Sincerely' or 'Regards'.
A symbol or design used to represent a company or organization, often included in the header or footer of an email. A brief summary of the topic of an email, which helps the recipient understand the purpose of the email.
The successful transmission of a message from the sender to the recipient in a way that is easily understood and interpreted. A set of guidelines for formatting and composing professional emails.

 

Professionalism Etiquette
Clarity Consistency
Attention to detail Mail Merge
Personalization Data Source

 

The customary code of polite behavior in society or a particular group. The quality or character of conducting oneself in a manner befitting a professional.
The quality of conformity in formatting and language usage throughout an email, which helps to ensure that the message is well-organized and easily understood. The quality of being clear, concise, and easily understood.
A feature in Microsoft Word that allows users to create personalized letters and emails by merging data from different sources. The act of carefully reviewing an email for errors or typos before sending, which can help to prevent misunderstandings or confusion.
A file or database that contains the recipient's personal information such as name, address, and other relevant details. The process of creating customized documents for each recipient by inserting unique information from a data source.

 

Main Document Field
Merge Field Recipient List
Preview Results Filter
Sorting Duplicates

 

A placeholder in the main document that will be replaced with the corresponding information from the data source. The document in Microsoft Word that contains the basic content and formatting for the personalized letters and emails.
A list of all the recipients and their corresponding information used for the mail merge process. A type of field used in mail merge that is linked to a specific column in the data source containing the recipient's information.
A feature in mail merge that allows users to select specific recipients from the recipient list based on certain criteria. A feature in Microsoft Word that allows users to preview the personalized documents before printing or sending them.
Multiple occurrences of the same recipient in the recipient list that can be removed or merged using mail merge tools. The process of arranging data in the recipient list in a specific order such as alphabetical or numeric.

 

Data Mapping Processed Data
Import Excel
Google Sheets Mail Merge
Data Source Personalized Document

 

Data that has been organized, cleaned, and transformed to improve its quality and usability. The process of linking the fields in the main document to the corresponding columns in the data source.
A spreadsheet program developed by Microsoft that allows users to organize, analyze, and manipulate data. To bring data from an external source into a particular application or software.
A feature in word processing software that allows users to create personalized documents by merging a main document with a data source. A cloud-based spreadsheet program developed by Google that allows users to create, edit, and share spreadsheets online.
A document that is customized to include specific information for each recipient, often using mail merge. A location where data is stored and can be accessed by other software programs or applications.

 

CSV Delimiter
Data Mapping Merge Field
Preview Mail merge
Database SQL queries

 

A character used to separate or distinguish data within a larger set of data, such as a comma or semicolon. Comma-separated values, which is a file format used to store tabular data, commonly exported from spreadsheets and databases.
A placeholder in a main document that will be replaced with data from a data source during a mail merge. The process of aligning fields in a data source with fields in a mail merge document.
A feature in Microsoft Word that allows users to combine a Word document with a list of names and addresses stored in a database. To view a document or data source before finalizing or making changes.
Statements used to retrieve data from a database using Structured Query Language (SQL). A collection of data that is organized and can be easily accessed, managed and updated.

 

Connect Microsoft Word
Feature Combination
Names Addresses
Organized Accessed

 

A word processing software developed by Microsoft Corporation. To establish a communication link between two different software applications.
A process of merging two or more things together. A functionality available in a software that enables users to perform a specific task.
Information on the location of a person or place in a database. A representation of a person or place in a database.
To be able to retrieve or use data stored in a database. To arrange data in a logical and systematic way.

 

Updated

 

To make changes or modifications to existing data in a database.