Printable Loopcards | Promotion in Travel and Tourism | NCFE LEVEL 2 CERTIFICATE IN TRAVEL AND TOURISM
What are loop cards?
Loop cards are a great game that can be played individually or as a class. They are perfect for review key vocabulary or questions at the end of a topic or when revising for an exam.
Instructions
Cut out the cards from the paper horizontally (but don't cut them in half!) and then shuffle them.
Now start joining each question on the right hand side of the card to the matching answer on the next card.
Carry on until all the cards loop together and you have competed the game!
Hint: Make sure that you set your paper to portrait to print 4 cards per sheet of A4 paper.
A media event is an event hosted by a company or organization with the purpose of generating media coverage and publicity.
What is the difference between primary and secondary research?
Primary research involves collecting data from original sources through surveys, focus groups, and other methods, while secondary research uses existing data and sources, such as government reports and industry publications.
What are the disadvantages of advertising?
Can be expensive and some ads may not reach the intended audience
What are some examples of situations where surveys might be most appropriate?
Surveys might be most appropriate when collecting data from a large number of people, or when trying to understand broad trends or changes over time.
What are the disadvantages of interviews?
Interviews can be time-consuming and expensive to conduct, and may yield subjective or biased responses.
What is direct marketing in the context of travel and tourism promotion?
Direct marketing involves sending targeted messages and offers directly to potential customers, often through email, social media, or other digital channels.
What are some popular digital marketing tools and platforms used in the travel and tourism industry?
Popular digital marketing tools and platforms used in the travel and tourism industry include Google Analytics, TripAdvisor, Facebook Ads, Instagram, and Google AdWords.
What metrics can be used to evaluate the effectiveness of advertising and PR campaigns?
They include sales revenue, website traffic, social media engagement, and media coverage.
What is a SWOT analysis?
A SWOT analysis is a tool used to assess the strengths, weaknesses, opportunities, and threats of a business or product.
What are some potential drawbacks of relying solely on market research data to inform business decisions?
Some potential drawbacks of relying solely on market research data to inform business decisions include the data not being representative of the entire target population, the data being biased or inaccurate, and the data not taking into account other factors that may influence business decisions.