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1. The series of steps and activities involved in creating a product or service.
2. The individuals who will ultimately use the product or service being designed.
3. Resources, such as time and money, that are expended on a poorly designed product or service.
4. Harm to the brand or image of a company resulting from dissatisfied end users.
5. The specific needs, preferences, and expectations of end users that must be considered during design.
6. Problems related to the ease of use, functionality, and overall user experience of a product or service.
7. Low uptake or acceptance of a product or service by end users due to design flaws.
8. A loss of competitive edge in the market due to inferior product or service design.