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Crossword: Database Segmentation

Across

1. The process of dividing a database into segments based on customer-related factors in order to target marketing efforts and personalize communication.

2. Dividing a database into segments based on demographic factors such as age, gender, income, or occupation.

3. The process of dividing a large database into smaller, more manageable segments based on criteria such as data type, geography, or customer demographics.

4. Dividing a database into segments based on behavioral factors such as purchase history, website activity, or response to marketing campaigns.

5. Dividing a database into segments based on geographic factors such as country, region, or postal code.

Down

6. The classification or categorization of data into different types such as numeric, text, date, or Boolean.

7. The specific criteria or factors used to divide a database into segments, such as age, income level, or product preferences.

8. The overall approach or plan for dividing a database into segments in order to better target marketing efforts or improve data management.


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