ation]] is a crucial element in any successful marketing strategy. It involves dividing a large database of customers into specific segments based on various . The importance of segmenting the database lies in the fact that it allows companies to tailor their marketing efforts based on the characteristics and preferences of each segment.
Segmentation criteria can vary depending on the nature of the business and its target audience. The should consider factors such as , , , , and . Each of these segmentation criteria provides valuable insights into the customer base.
is the ultimate goal of database segmentation. It involves grouping customers based on multiple segmentation criteria to create distinct customer segments. This segmentation strategy helps businesses develop tailored marketing messages, products, and services that cater to the unique needs and preferences of each segment.
