| Behavioral Segmentation |
Dividing a database into segments based on behavioral factors such as purchase history, website activity, or response to marketing campaigns. |
| Customer Segmentation |
The process of dividing a database into segments based on customer-related factors in order to target marketing efforts and personalize communication. |
| Data Type |
The classification or categorization of data into different types such as numeric, text, date, or Boolean. |
| Database Segmentation |
The process of dividing a large database into smaller, more manageable segments based on criteria such as data type, geography, or customer demographics. |
| Demographic Segmentation |
Dividing a database into segments based on demographic factors such as age, gender, income, or occupation. |
| Geographic Segmentation |
Dividing a database into segments based on geographic factors such as country, region, or postal code. |
| Psychographic Segmentation |
Dividing a database into segments based on psychological factors such as lifestyles, attitudes, or values. |
| Segment |
A distinct portion or subset of a database resulting from the process of database segmentation. |
| Segmentation Criteria |
The specific criteria or factors used to divide a database into segments, such as age, income level, or product preferences. |
| Segmentation Strategy |
The overall approach or plan for dividing a database into segments in order to better target marketing efforts or improve data management. |
