| The series of steps and activities involved in creating a product or service. |
The individuals who will ultimately use the product or service being designed. |
| Input provided by end users on the design of a product or service. |
The specific needs, preferences, and expectations of end users that must be considered during design. |
| Low uptake or acceptance of a product or service by end users due to design flaws. |
Problems related to the ease of use, functionality, and overall user experience of a product or service. |
| A loss of competitive edge in the market due to inferior product or service design. |
Resources, such as time and money, that are expended on a poorly designed product or service. |