Database Segmentation Segment
Segmentation Criteria Segmentation Strategy
Data Type Geographic Segmentation
Demographic Segmentation Psychographic Segmentation

 

A distinct portion or subset of a database resulting from the process of database segmentation. The process of dividing a large database into smaller, more manageable segments based on criteria such as data type, geography, or customer demographics.
The overall approach or plan for dividing a database into segments in order to better target marketing efforts or improve data management. The specific criteria or factors used to divide a database into segments, such as age, income level, or product preferences.
Dividing a database into segments based on geographic factors such as country, region, or postal code. The classification or categorization of data into different types such as numeric, text, date, or Boolean.
Dividing a database into segments based on psychological factors such as lifestyles, attitudes, or values. Dividing a database into segments based on demographic factors such as age, gender, income, or occupation.

 

Behavioral Segmentation Customer Segmentation

 

The process of dividing a database into segments based on customer-related factors in order to target marketing efforts and personalize communication. Dividing a database into segments based on behavioral factors such as purchase history, website activity, or response to marketing campaigns.