The absence of end user involvement may result in a design that does not consider the and preferences of the target audience.

Without input from end users, designers may overlook important issues in the final product.

The consequences of failing to involve end users in the design process can include a lack of with the final product.

Ignoring competitors during the design process could result in a product that is not competitive in the .

Creating a product that is rated poorly by users can have a negative influence on the image.